Camilo Rojas

CASE STUDY

ForumGo

Redesigning a voting experience to improve candidate comparison, selection feedback, review, and confidence before submission.

Category

UX Research · Usability Testing · UI Redesign

Role

UX Research & UI Design

Context

UX research and interface-redesign case study

Methods

Maze, heatmaps, post-task survey, journey analysis, high-fidelity prototyping

ForumGo case-study cover presenting a corporate govtech voting experience
ForumGo selection flow cover — opening-speaker voting experience.

PROBLEM

The challenge

ForumGo is a voting experience for selecting event candidates or speakers. The main issue was not whether users could technically vote, but whether they could do so with confidence. The interface offered limited support for comparison, weak feedback after selection, and insufficient reassurance before confirmation.

  • Limited candidate comparison
  • Selection feedback was too subtle
  • Confirmation felt uncertain

EVIDENCE

What the research revealed

Comparison was limited

Evidence: The flow did not surface side-by-side context for choosing between candidates.

Impact: Users felt uncertain when making their final selection.

Selection feedback was weak

Evidence: Selection states lacked visible feedback and confirmation.

Impact: Users did not know if their choice was actually registered.

Review needed reinforcement

Evidence: The flow moved toward submission without a clear review step.

Impact: Users felt rushed and uncertain before the final vote.

DECISIONS

Design response

Evidence shaped a tighter voting flow so users can compare, select, review, and submit with confidence.

Finding

Candidate comparison was limited.

Design decision

Enable Compare when two or three candidates are selected.

User value

Users can review their options before committing to a vote.

Finding

Selection feedback was weak.

Design decision

Make selected states explicit throughout the flow.

User value

Users always understand what is active and what can still be changed.

Finding

Confirmation felt uncertain.

Design decision

Strengthen the review step and final confirmation state.

User value

Users receive clear reassurance before and after submitting the vote.

ForumGo comparison flow with Maze, heatmap, and usability-testing evidence overlays
Research evidence informed the comparison, review, and confirmation flow.

FINAL INTERACTION FLOW

Selection Compare Review Confirm Confirmation

VALUE

Outcome & learning

The redesign addresses core usability issues by making comparison, selection status, review, and confirmation more explicit. It creates a clearer interaction model and a stronger foundation for future validation.

  • Task completion alone is not enough; confidence matters.
  • Evidence should directly shape design priorities.
  • Responsive clarity is part of usability, not an afterthought.